About NorthSouth HQ
NorthSouth HQ is an English-language daily publication on business between Portugal and the Nordic countries — Sweden, Denmark, Norway and Finland — in both directions. It launched in 2026 and is edited by Miguel Baptista. This page sets out who we are, how we are owned, and how we source, verify and correct what we publish.
What we cover
NorthSouth HQ reports daily, in English, on business between Portugal and the Nordic countries, in both directions:
- Nordics → Portugal: Nordic companies, capital and operators in Portugal.
- Portugal → Nordics: Portuguese exporters, scale-ups and industrial companies selling in Sweden, Denmark, Norway and Finland.
Alongside the daily news, we maintain:
- Two verified company directories: Nordic companies in Portugal and Portuguese companies in Scandinavia, with country pages for Swedish, Danish, Norwegian and Finnish companies in Portugal.
- Company profiles for the businesses listed in those directories.
- Tenders: a Nordic public-tenders page, built from the EU’s Tenders Electronic Daily (TED) database.
- Jobs: a jobs page for roles across the corridor.
- A guide for Nordic companies: Doing Business in Portugal.
NorthSouth HQ launched in 2026.
About the editor
Miguel Baptista
Founder & Editor
NorthSouth HQ is edited by Miguel Baptista, a Portuguese commercial professional based in Gothenburg, Sweden.
Miguel’s background is in commercial and business development roles, most recently in MedTech, and earlier at Procter & Gamble and L’Oréal. He founded Fractio, which works on the commercial corridor between Portugal and the Nordic countries. He holds an MBA from The Lisbon MBA (Católica | Nova).
He started NorthSouth HQ because business between Portugal and the Nordic countries runs in both directions but is rarely covered in one place. The aim is a neutral, well-sourced reference: which Nordic companies operate in Portugal, which Portuguese companies sell in the Nordics, and which public tenders are open across the corridor.
NorthSouth HQ is editorially independent of Fractio’s commercial relationships. Directory listings are free, and sponsored listings are always labelled.
Miguel works in Portuguese and English and is learning Swedish.
Ownership and independence
NorthSouth HQ is an editorial brand, not a separate company. It is edited by Miguel Baptista, founder of Fractio. Fractio AB (Sweden) is a separate company that offers optional commercial representation; a profile or article on NorthSouth HQ never means an agreement with Fractio. Editorial decisions at NorthSouth HQ are made independently of Fractio’s commercial relationships.
Personal data collected on this site is controlled by Pipeline2asia - Produtos Naturais, Unipessoal Lda (NIF 515384135, Monchique, Portugal), which also invoices sponsored listings. See the privacy notice.
- Directory listings are free and are based only on the verification criteria set out under Methodology below.
- Coverage is not for sale.
- Any sponsored content will always be clearly labelled as sponsored.
- Where a story concerns a Fractio client, the article says so.
Editorial standards
Our reporting follows these standards:
- Primary sources first. We go first to company filings and announcements, statistical offices, procurement notices, company registers and regulators.
- Every figure is attributed. Figures are attributed to their source in the text and, where possible, recomputed from the source data.
- Dates and currencies are explicit. We state them rather than leave them to be inferred.
- Disagreements are reported. When sources disagree, we say so rather than silently pick one.
- No anonymous sources. We do not rely on them.
- Licensed, credited images. Images are freely licensed, from Wikimedia Commons or Unsplash; Wikimedia Commons images are credited with their author and licence.
- Dated articles. Every article carries its publication date.
Methodology: how we verify the directories
A company is listed only when we can document a concrete link across the corridor. Each direction has its own criteria, and an entry must meet at least one of them.
Nordics → Portugal
For Nordic companies in Portugal, at least one of:
- A Portuguese legal entity with a tax number (NIF) that is demonstrably linked to the Nordic company
- A named factory, warehouse or office in Portugal
- A named country manager for Portugal
- A documented capital investment in Portugal
Portugal → Nordics
For Portuguese companies in Scandinavia, at least one of:
- A named Nordic customer — for example a retailer’s published supplier list, a Systembolaget, Vinmonopolet or Alko listing, or a named public buyer
- A named Nordic distributor or partner
- A Nordic office, branch or subsidiary
- A public tender win in the Nordics
- A named Nordic investor
Companies that merely look plausible, or that only claim to “export across Europe”, are not listed.
Profiles start as short verified entries and are expanded as more facts are confirmed. Brief profiles are kept out of search indexes until they are expanded.
Sources
The main sources behind our reporting and directories are:
- Public procurementThe EU’s Tenders Electronic Daily (TED)
- Statistical officesStatistics Sweden (SCB), Statistics Denmark, Statistics Norway (SSB), Statistics Finland and Statistics Portugal (INE)
- Sector bodiesACAP, the Portuguese automotive association, and the Norwegian Seafood Council
- Nordic alcohol retail monopoliesSystembolaget, Vinmonopolet and Alko
- Company registersPortugal, via nif.pt and Racius; Norway, the Brønnøysund Register Centre; Denmark, the Central Business Register (CVR); Finland, the Finnish Patent and Registration Office (PRH)
- Company disclosuresAnnual reports, stock-exchange releases and filings with the US Securities and Exchange Commission (SEC EDGAR)
- Trade and investment agenciesAnnouncements from AICEP, Portugal’s trade and investment agency
- Supplier listsPublished supplier lists, such as H&M Group’s
A note on tenders. The tenders page lists notices from TED. Always confirm deadlines and requirements on the official notice before bidding.
Corrections
If we get something wrong, we correct the page and add a dated note recording the correction.
To report an error, email hello@northsouthhq.com and include the URL of the page concerned.
Contact
Email hello@northsouthhq.com with:
- News tips
- Corrections, with the page URL
- Directory submissions — please include the evidence that meets the criteria above
To receive NorthSouth HQ by email, sign up for the newsletter.
Partnerships and advertising
NorthSouth HQ reaches founders, export managers and investors working across the Portugal–Nordics corridor. For sponsorship, newsletter partnerships or research collaborations, email hello@northsouthhq.com.
Sponsorship does not buy coverage or a directory listing, and sponsored content is always clearly labelled; see Ownership and independence and how sponsored listings work.
Page last updated: 11 November 2026.