Vivino is the Copenhagen-founded wine app and online marketplace started in 2010 by Heini Zachariassen and Theis Søndergaard, downloaded more than 60 million times and now run by chief executive Morten Heuing, with a database of more than 15 million wines and about 61 million users. Backed by Kinnevik, which led its US$155 million Series D in 2021, and by Creandum, Balderton and SCP Neptune in earlier rounds, it is registered in Denmark as Vivino ApS (CVR 32081193, Njalsgade 21G, Copenhagen S; 98 employees) and in Portugal as Vivino Portugal, Unipessoal Lda (NIF 514023341), incorporated on 16 June 2016 at Campo Grande 137 in Lisbon for the online sale and distribution of wine through its website and app.
Vivino built its business on crowd-sourced ratings: users photograph a label, the app identifies the wine and returns scores and reviews, and since 2017 the marketplace has recommended and sold wines through partner merchants. Its funding history is a map of Nordic and European venture capital, from SCP Neptune’s Series B in January 2016 and the Series C of February 2018 with Balderton Capital, Creandum, SEED Capital Denmark and Iconical, to the US$155 million Series D of 2021 led by Sweden’s Kinnevik with Sprints Capital as a new investor. Wikipedia’s summary of the company puts its database at more than 15.8 million wines and its user base at nearly 61 million.
Portugal is one of the countries where the company incorporated a local entity for its marketplace. Vivino Portugal, Unipessoal Lda was formed on 16 June 2016 with €5,000 of capital and a registered object covering the online sale and distribution of alcoholic beverages through the website and app, under the wholesale-of-beverages and software classifications (CAE 46341, 62010 and 62090); its seat is at Campo Grande 137 in Lisbon. For Portuguese producers, the practical footprint is the marketplace itself: Portuguese wines are rated and sold to Vivino’s users across Europe, and the Lisbon entity is the legal counterparty for sales made into Portugal.
Vivino matters to the corridor in both directions. It is a Danish consumer-technology company with a Portuguese subsidiary, one of the few Copenhagen digital businesses to register in Lisbon; and it is one of the discovery channels through which Nordic consumers find and rate Portuguese wine before a monopoly lists it. Producers courting Systembolaget, Vinmonopolet or Alko buyers routinely cite their Vivino scores.
2021 — Series D of US$155 million led by Kinnevik with Sprints Capital, GP Bullhound and Creandum.
16 June 2016 — Vivino Portugal, Unipessoal Lda incorporated in Lisbon (NIF 514023341).
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