Swedish functional-beverage group founded in 2006 in Stockholm — brands Vitamin Well, NOCCO, Barebells and Nobe — with its drinks stocked by Portugal’s largest grocery retailers, including Continente and Auchan.
Vitamin Well Group, founded in Stockholm in 2006, has built one of the Nordics’ most successful beverage export stories around vitamin drinks (Vitamin Well), caffeinated BCAA energy drinks (NOCCO) and protein bars (Barebells). As of January 2026, NOCCO alone is sold in 24 countries across three continents — and Portugal is among its distribution markets.
In Portugal, the group’s drinks sit on mainstream grocery shelves: Continente lists both Vitamin Well and NOCCO ranges — the brands passed through Continente’s Food Lab innovation programme — and Auchan Portugal carries Vitamin Well lines including the Antioxidante variant. That puts the Swedish group in Portugal’s two biggest hypermarket networks rather than only in gyms and specialty channels.
Functional beverages are one of Sweden’s strongest consumer-goods exports of the past decade, and Portugal’s fitness-driven retail demand has made it a natural expansion market. Vitamin Well’s presence in Continente and Auchan shows a Nordic FMCG brand winning mainstream Portuguese distribution without a local production footprint.
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