V Puro is a Bairrada project run by oenologists Nuno Mira do Ó and João Soares, built around century-old Bical vines on limestone and clay near the Atlantic. Its Aliás Branco de Outrora 2022 holds a permanent basis listing at Norway’s Vinmonopolet at NOK 358.60, imported by Cool Beverage Company AS.
V Puro began as a partnership between two oenologist friends, Nuno Mira do Ó and João Soares, with the stated aim of making wine from Bairrada’s older material rather than replanted vineyard. The Aliás label dates to 2012, when the pair picked a small quantity of Bical from century-old vines on the limestone and clay soils that sit close enough to the Atlantic to keep acidity high. Volumes are very limited by design; the winemaking is deliberately low-intervention, with fruit pressed in a small old press and the must moved straight to used French oak to ferment without added yeast, ageing twelve months.
Despite that scale, the Aliás Branco de Outrora 2022 holds a place in Vinmonopolet’s permanent basis range at NOK 358.60, listed in the September 2025 launch and imported by Cool Beverage Company AS. A basis listing at that price for a single-vineyard, old-vine white is a strong signal of buyer conviction — the monopoly is committing to continuity of supply for a wine whose production cannot easily be scaled.
Portugal’s reputation in the Nordics has been built on red wine and on value. White wine from old Bical vines, priced above NOK 350 and listed permanently, is a different proposition: it competes with Burgundy and German Riesling rather than with Spanish table wine. The presence of producers like V Puro on the Norwegian list is the clearest available evidence that Portuguese white is being bought on quality rather than on price arbitrage.
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