The Gang is a Swedish studio building immersive brand experiences on Roblox and Fortnite for clients such as IKEA, Amazon and Netflix. Its Lisbon studio, opened in 2022, employs around 20 people and has contributed to more than 100 launched games — including the Cannes Lion-winning IKEA project “The Co-Worker”.
The Gang opened its Portuguese studio in 2022 and has built a local team of around 20 people in Lisbon, generating an annual turnover of roughly €9.5 million. Since opening, the company has launched more than 100 branded and non-branded games and brand integrations on platforms such as Roblox and Fortnite, according to the Swedish Embassy and Swedish-Portuguese Chamber of Commerce’s 2026 “Swedish Investments in Portugal” catalogue, where The Gang appears as a participating company.
Its work has earned more than 50 awards — including a Cannes Lion for “IKEA The Co-Worker”, a Roblox experience built for the Swedish furniture giant — and coverage in Variety, Vogue and The Guardian. The company says it chose Portugal for its growing reputation as a European technology hub and plans education-focused initiatives to train young Portuguese talent in interactive media and game design.
The Gang shows the corridor’s creative-tech tier: Swedish studios using Lisbon talent to build the branded metaverse work that global advertisers buy — with IKEA, another Swedish name in Portugal, as the marquee client.
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