Aalborg clothing brand Shaping New Tomorrow (SNT ApS) was founded in 2015 after its founders travelled to Portugal and found a manufacturer for their first stretch trousers. It now runs 13 stores in Denmark, Germany and Sweden and says it had more than 230 staff across three offices in 2024. Its Portuguese branch, SNT ApS – Sucursal em Portugal (NIF 980705932), is registered for textile wholesale, clothing design and manufacture, and files accounts in Portugal.
Shaping New Tomorrow’s own timeline starts in Portugal. In February 2015 the founders, with no background in the clothing trade, travelled to Portugal and found a manufacturer willing to make their idea: a pair of trousers in a fabric with 360-degree stretch. The brand was launched in May 2015 and the Classic Pants followed in June. After a Kickstarter campaign it opened its first small shop in Aalborg in May 2016. It took investment on the Danish TV show Løvens Hule in April 2018, opened online shops in Germany, Sweden and Norway that August and added the Perfect Shirt (2019) and the Perfect Suit (2021). Its first German store opened in June 2021, a women’s line followed in December 2022, and it opened in Stockholm in December 2023, followed by Gothenburg. Since November 2022 it has been official travel-wear partner of the Danish men’s national football team.
In Portugal the Danish company trades through a permanent representation, SNT ApS – Sucursal em Portugal (NIF 980705932). Its registered objective covers wholesale, retail and online sales and the design, development and manufacture of textiles, and it is classed under textile wholesale (CAE 46410) with secondary codes for adult clothing retail and design. Racius still gives the branch address as Rua da Bandeira in Viana do Castelo. eInforma, which logged an identification change in July 2025, now lists it at Rua Manuel Moreira de Carvalho 170 in Vila Nova de Famalicão, in the heart of the northern Portuguese textile cluster. The branch has filed balance sheets for 2021, 2022 and 2023.
Shaping New Tomorrow is a clear example of a Nordic direct-to-consumer brand built on Portuguese garment making from day one. Its Portuguese branch, rather than an agent, suggests it handles sourcing, design follow-up and supplier management locally in the Minho textile region. As the brand grows its stores across Denmark, Germany and Sweden, the volume flows back to northern Portugal.
Sources: Shaping New Tomorrow “About us” timeline (founding, Portugal trip, stores, staff, milestones); Racius and eInforma (NIF 980705932, objective, CAE, addresses, filed accounts). The Danish CVR number is from earlier registry checks; cvrapi.dk was over quota on this pass. Fetched 29 October 2026.
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