Renova – Fábrica de Papel do Almonda, S.A. (NIF 500348723) is the Torres Novas tissue-paper maker founded in 1939 and known worldwide for its black toilet paper. The company says it sells in more than 70 countries and earns over half of its revenue abroad. In 2025 and early 2026 it entered Norway and then Denmark with TextilPapier, a range made partly from recycled clothing.
Renova – Fábrica de Papel do Almonda, S.A. (NIF 500348723) is registered at Zibreira, 2350-817 Torres Novas, where the company was founded in 1939 and still has its mills. Its main registered activity is household and sanitary paper articles. Under chief executive Paulo Pereira da Silva it built an international premium brand on coloured tissue, starting with the black toilet paper it launched as “the sexiest toilet paper in the world.” The company told Forbes Portugal in July 2025 that it is present in more than 70 countries on five continents and that foreign markets account for more than 50% of its revenue. Before moving into northern Europe it already sold in Spain, France, Germany, the United Kingdom, Mexico, South Korea and China.
The Nordic entry came through a new product rather than the classic coloured range. Renova TextilPapier mixes recycled fashion textiles, such as used T-shirts and jeans, with other natural fibres. The company put about €1 million into the project, and Forbes Portugal reported in July 2025 that the range had taken Renova onto shelves in Norway and Germany. In March 2026, speaking at the International Club of Portugal, Pereira da Silva told Lusa that “Norway and Denmark are completely new markets for Renova, which we entered a few months ago with this innovative product,” with TextilPapier sold through physical and online stores. The published coverage does not name the Norwegian or Danish retailers or distributors.
Renova is one of the best-known Portuguese consumer brands abroad, and its route into the Nordics shows how a mature exporter gets into markets where it has no history. The company did not try to compete on price in commodity tissue, a market dominated in Scandinavia by large Nordic paper groups. It led with a circular-economy product, which fits Nordic retail buyers’ interest in recycled content. For other Portuguese consumer-goods makers the lesson is that a sustainability-led line can open Norway and Denmark before the core range follows. Earlier descriptions of Renova as present in Swedish and Finnish design stores could not be confirmed from public sources.
In June 2026 Renova opened an €11 million biomass power plant at its Torres Novas site, which it says more than halves emissions at its second mill (Jornal de Negócios, Jornal Económico, 29 June 2026). In May 2026 it launched a Pokémon-branded collectable toilet paper, initially in South Korea, and in January 2026 TextilPapier won a Cinco Estrelas 2026 consumer award.
Sources: Essential Business, 6 Mar 2026; Forbes Portugal, 14 Jul 2025; nif.pt (NIF 500348723); racius.com; Jornal de Negócios and Jornal Económico, 29 Jun 2026.
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