Poeira Vinhos, Lda (NIF 507164393), formerly Jorge Nobre Moreira – Produção e Comercialização de Vinhos, Lda, is the Douro wine company behind the Poeira and Pó de Poeira labels, based at Quinta do Poeira in Provesende (Sabrosa). Norway’s Vinmonopolet has three of its wines active in the order range, credited to producer Jorge M.N. Moreira and imported by Winetailor AS.
eInforma lists the company as Poeira Vinhos, Lda (NIF 507164393) at Quinta do Poeira, 5060-283 Provesende, with wine production (CAE 11021) as its activity and 21 years of history. Its previous name was Jorge Nobre Moreira – Produção e Comercialização de Vinhos, Lda. The racius register files it under viticulture in the municipality of Sabrosa, with balance sheets on file from 2006 to 2024.
Norway is where the brand has a named Nordic customer. Vinmonopolet’s catalogue credits the producer as Jorge M.N. Moreira and the wholesaler as Winetailor AS, with Vectura AS as distributor. Three Poeira wines are active in the bestillingsutvalget (order range): Poeira She Douro 2018 (article 11395801, NOK 399.90, 75 cl), and Pó de Poeira Douro Tinto 2022 and Douro Branco 2022 (articles 19813401 and 19813501, NOK 299.90 each). A fourth listing, the single-vineyard Poeira Douro Vinha da Torre 2018 (article 16532501, NOK 896.90), is now marked utgått (discontinued).
All of Poeira’s Norwegian listings are order-range lines priced between about NOK 300 and NOK 400 a bottle, which puts them at the premium end of Portuguese table wine at Vinmonopolet. They come in through a specialist importer rather than the monopoly’s core range. The discontinued Vinha da Torre shows that the producer’s top cuvée, at almost NOK 900, did not keep its place. Poeira is typical of how small Douro estates reach Norway: one importer, a few listings, and a range that changes with each vintage.
Sources: Vinmonopolet product catalogue (11395801, 19813401, 19813501, 16532501); eInforma; racius.com; nif.pt (NIF 507164393).
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