Portuguese presence in the Nordics

Prozis

Sports Nutrition & E-commerce

Maia-based Portuguese sports-nutrition and wellness multinational, one of Europe’s largest online supplement retailers, serving Nordic consumers through localised e-commerce — including Sweden, where it prices and ships in local terms.

HQMaia, Porto
Founded2007
FounderMiguel Milhão
SectorSports nutrition / e-commerce
Nordic marketSweden & wider Nordics
DirectionPortugal → Nordics

Corridor footprint

Founded in 2007 by Miguel Milhão and headquartered in Maia, near Porto, Prozis has grown into one of Europe’s largest online sports-nutrition retailers, running a vertically integrated model from product development to delivery across the continent.

The company serves Nordic consumers directly through its pan-European e-commerce platform, with Sweden-specific shipping and pricing (including free delivery thresholds in Swedish kronor), making it one of the more visible Portuguese consumer brands in the Nordic online market.

Why this matters for the corridor

Prozis is the Portugal ↔ Scandinavia corridor working in its under-told direction — a Portuguese company building real business with Nordic customers and partners rather than exporting at arm’s length. It is one data point in the wider story NorthSouth HQ tracks of Portuguese industry winning in Sweden, Denmark, Norway and Finland.

Selling into the Nordics?

Fractio helps Portuguese B2B companies enter and scale across Sweden, Denmark, Norway and Finland — with local presence, without the overhead.

Talk to Fractio →