Alentejo winery of oenologist Paulo Laureano — Portugal's Winemaker of the Year in 2004 — producing at Monte Novo da Lisboa in Vidigueira, including talha wines vinified in traditional clay pots. Its red is listed at Norway's Vinmonopolet (p/16923101).
Paulo Laureano built his reputation over two decades as one of Alentejo's most in-demand consultant winemakers before turning his own name into a label. The family project, Paulo Laureano Vinus, began in 1999 with a small vineyard near Évora; from 2006 he concentrated the operation in Vidigueira, the southern-Alentejo enclave whose granite and cooler nights he championed long before the region became fashionable. Production is centred at Monte Novo da Lisboa, and the range leans on Vidigueira's signature: whites from Antão Vaz and reds vinified — in part — in talhas, the Roman-era clay pots whose amphora tradition Vidigueira has kept alive for two millennia.
In the Nordics, the winery's red is listed at Vinmonopolet, Norway's state alcohol monopoly (Paulo Laureano Tinto, p/16923101) — putting a talha-tradition Vidigueira producer in front of Norwegian consumers through the monopoly's ordering assortment.
The Nordic monopolies are Portugal's most efficient premium-wine gateway: one listing puts a producer within reach of an entire national market. Paulo Laureano's presence in Norway is part of the deep bench of Alentejo and Vidigueira wines NorthSouth HQ tracks across Vinmonopolet, Systembolaget and Alko.
Fractio helps Portuguese companies win in the Nordics — with local presence, without the overhead.
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