Gothenburg-based brand group listed on Nasdaq Stockholm (New Wave Group AB, org. 556350-0916; founded 1989 by chief executive Torsten Jansson) that owns some 40 brands in corporate wear, sports, gifts and home — Craft, Clique, Cutter & Buck, Harvest, Printer, Projob, Orrefors and Kosta Boda among them. Its Iberian subsidiary New Wave Sportswear S.A. (Sant Quirze del Vallès, Barcelona), the official distributor of Clique, Craft, Harvest, Printer, Projob and Tenson in Spain, Portugal and Andorra, keeps a registered Portuguese branch, New Wave Sportswear S.A. – Sucursal em Portugal (NIF 980788722), at Av. Duque de Loulé 22, 5º, 1050-090 Lisboa, under CAE 46422 (wholesale of clothing).
Gothenburg-based brand group listed on Nasdaq Stockholm (New Wave Group AB, org. 556350-0916; founded 1989 by chief executive Torsten Jansson) that owns some 40 brands in corporate wear, sports, gifts and home — Craft, Clique, Cutter & Buck, Harvest, Printer, Projob, Orrefors and Kosta Boda among them. Its Iberian subsidiary New Wave Sportswear S.A. (Sant Quirze del Vallès, Barcelona), the official distributor of Clique, Craft, Harvest, Printer, Projob and Tenson in Spain, Portugal and Andorra, keeps a registered Portuguese branch, New Wave Sportswear S.A. – Sucursal em Portugal (NIF 980788722), at Av. Duque de Loulé 22, 5º, 1050-090 Lisboa, under CAE 46422 (wholesale of clothing).
New Wave Group sits inside the Portugal ↔ Scandinavia business corridor that NorthSouth HQ tracks every day. Its operations are a data point in the broader story of how capital, goods, people and ideas flow between Portugal and the Nordics — a corridor that is accelerating in 2026.
Fractio helps Nordic companies enter the Portuguese market — from market sizing to first sales, hiring, and legal setup.
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