New Wave Group is a Gothenburg brand group, established in 1991 and listed on Nasdaq Stockholm, whose wholly owned brands include Craft, Clique, Cutter & Buck, Projob, Tenson, Orrefors and Kosta Boda; it reported net sales of SEK 10,019 million for 2025. It serves Portugal through New Wave Sportswear S.A., a wholly owned Barcelona-registered subsidiary that is the official distributor of Clique, Harvest, Printer, Projob, Craft Corporate and Tenson Corporate in Spain, Portugal and Andorra and runs a registered Lisbon branch with an office and showroom.
New Wave Group does not run a stand-alone Portuguese company; Portugal is handled from Spain. The parent company’s 2025 accounts list New Wave Sportswear S.A. (company ID A61326377, domicile Barcelona) among its shares in group companies, with 100% of capital and votes. The Spanish company describes itself as the official distributor in Spain, Portugal and Andorra of Clique, Untagged Movement, Harvest, Harvest & Frost, Printer, Projob, Craft Corporate and Tenson Corporate, and says it works exclusively with authorised distributors — a business-to-business model that supplies promotional, corporate, work, sports and outdoor clothing to resellers, with local stock backed by the group’s European network.
In Portugal the subsidiary is registered as New Wave Sportswear S.A. – Sucursal em Portugal (NIF 980788722), a permanent representation of the Spanish company at Av. Duque de Loulé 22, 5.º, in central Lisbon, classified under CAE 46422 (wholesale of clothing and accessories) and with filed accounts for 2023 and 2024. New Wave Sportswear lists three showrooms — its Barcelona head office in Sant Quirze del Vallès, an office and showroom in Alcobendas (Madrid), and an office and showroom in Portugal. The brands it sells there come from across the group’s history: Craft was acquired in 1996, Projob was developed as the group’s own workwear concept in 2003, and the Swedish outdoor company Tenson AB was bought outright on 1 July 2023. According to the annual report, the group’s products are made primarily in Asia and to a lesser extent in Europe.
New Wave Group is a case of a large Nordic group covering Portugal as part of an Iberian unit rather than through its own Portuguese subsidiary: a branch of the Barcelona company gives it a Portuguese tax number, a Lisbon office and showroom, and a direct line to authorised Portuguese distributors, while the business is run from the Barcelona head office. Sales outside Sweden make up about 80% of the group total (SEK 7,974 million in 2025), and the branch (sucursal) of an existing EU subsidiary is a lighter structure than a separate Portuguese company for reaching Portuguese corporate buyers through local distributors.
New Wave Group’s annual report for 2025, signed by the board in Gothenburg on 1 April 2026, showed net sales rising to SEK 10,019 million from SEK 9,529 million and recorded the 2025 acquisition of Cotton Classics Handels GmbH, a wholesaler with subsidiaries in Germany, Switzerland, the Czech Republic and Italy. The group has since published interim reports for the first and second quarters of 2026.
Sources: New Wave Group Annual Report 2025 (history; Note 12, shares in group companies; corporate identity numbers and domiciles; board and shareholder information); nwg.se press releases; newwave.es (New Wave Sportswear S.A.: brands, markets, showrooms, addresses); nif.pt and racius.com (New Wave Sportswear S.A. – Sucursal em Portugal, NIF 980788722). Spotted an error? Email miguel@fractio.se.
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