Hultafors Group is a Swedish-owned holding (parent: Investment AB Latour, Gothenburg) bringing together professional workwear, footwear and hand-tool brands including Snickers Workwear, Solid Gear, Toe Guard, Hultafors Tools and Wibe Ladders. In Portugal the group is on the ground through Flexiwear, Lda, the named Snickers Workwear distributor at Rua Luís de Camões, Torre 6 C/v, 2620-105 Póvoa de Santo Adrião, serving the Portuguese construction, industrial and craft markets.
Hultafors Group’s presence in Portugal is delivered through Flexiwear, Lda, the named distributor for the Snickers Workwear brand, operating from Póvoa de Santo Adrião in the Lisbon metropolitan area. Snickers Workwear is the workwear brand most associated with Sweden in continental European construction markets, and the Portuguese channel gives Hultafors direct shelf and B2B sales access into Portuguese construction firms, industrial buyers, and the craft trades. Trade catalogues for Snickers Workwear are produced and distributed in Portugal through this network, and the brand is referenced explicitly by Portuguese workwear retailers in their assortment listings.
The wider Hultafors Group portfolio — Solid Gear and Toe Guard safety footwear, Hultafors Tools (the legacy Hultafors hand-tool brand, founded 1883), and Wibe Ladders — reaches Portuguese end-users through the same workwear channel and through specialist tool distributors. Group ownership sits with Investment AB Latour, the Gothenburg-based Wallenberg-adjacent industrial holding company, which has been a long-term industrial owner of Hultafors and the related professional-equipment brands.
Hultafors Group is the closest the Swedish workwear-and-tools sector has to a single corporate parent for its corridor presence in Portugal. For Nordic suppliers selling into Portuguese construction and industrial customers, the Hultafors / Flexiwear route is a useful precedent: a Portuguese registered partner (Lda), a permanent Lisbon-area address, and a recognisable Nordic brand — rather than the export-only model that most Nordic professional-equipment brands still default to in Iberia.
Fractio helps Nordic companies enter the Portuguese market — from market sizing to first sales, hiring, and legal setup.
Talk to Fractio →