Fitapreta is the Évora-based Alentejo winery founded in 2004 by winemaker António Maçanita and viticulturist David Booth, headquartered since 2016 at the medieval Paço do Morgado de Oliveira (1306). Known for reviving talha (clay-amphora) winemaking, it sells in the Nordics through listings at Sweden’s Systembolaget and Norway’s Vinmonopolet.
Fitapreta was founded in 2004 by António Maçanita — one of the most awarded Portuguese winemakers of his generation, also behind projects in the Azores and the Douro — together with the late British-born viticulturist David Booth. In 2016 the project acquired the Paço do Morgado de Oliveira outside Évora, a fortified manor dating to 1306, whose restoration uncovered medieval frescoes and centuries-old wine presses; the estate is now the winery’s home.
The house built its reputation on reviving Alentejo tradition with a modern edge — above all talha wines, fermented in clay amphorae in the Roman manner, and unfashionable local varieties bottled solo. That profile travels well in Scandinavia’s sommelier-driven market: Fitapreta references have been listed at Sweden’s Systembolaget (including the Branco de Talha) with a parallel presence on Norway’s Vinmonopolet.
Nordic monopoly buyers increasingly reward exactly what Fitapreta sells: indigenous varieties, low-intervention methods and a strong story. A talha-focused Évora winery holding shelf space in both Sweden and Norway shows the premium end of Portuguese wine winning the northern market on identity rather than price.
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