Nordic presence in Portugal

Caretag

Surgical Instrument Tracking

Caretag is a Copenhagen medtech company, founded in 2012, whose UHF RFID tags and patented Checkbox tray scanner let hospitals track surgical instruments from sterilisation to the operating room. In March 2025 it opened a sales and service office with an RFID tagging lab in Lisbon, and in July 2025 it incorporated Caretag Portugal, Unipessoal Lda (NIF 518885542) at Estrada da Luz 90.

HeadquartersDigevej 114, 4th floor, 2300 Copenhagen S, Denmark
Founded15 November 2012 (CARETAG ApS, CVR 34737959)
LeadershipCEO Martin Nielsen; CCO and founder Michael Leibig; CTO Petru Faurescu
Size25 employees (figure provided by the company, November 2026)
Portuguese entityCaretag Portugal, Unipessoal Lda — NIF 518885542 — Estrada da Luz 90, 9D, 1600-160 Lisboa (incorporated 17 July 2025, capital €5,000)
Lisbon operationsSales and service hub plus RFID tagging lab (announced 10 March 2025)
ProductUHF RFID instrument tags designed to withstand 2,500+ sterilisation cycles; Checkbox tray scanner
DirectionNordics → Portugal

Corridor footprint

Caretag announced its Lisbon office on 10 March 2025. The site combines a sales and service hub with an RFID tagging lab run by what the company describes as a dedicated, certified team, which handles retrofit tagging of existing surgical instruments as well as production tagging. Caretag presented the move as giving it a presence in both the north and the south of Europe, timed to the EU Medical Device Regulation (MDR 2017/745), which it says requires full traceability through Unique Device Identification (UDI).

The Portuguese company, Caretag Portugal, Unipessoal Lda, was incorporated on 17 July 2025 with €5,000 of share capital and a registered object covering computer programming, software and medical-device development and IT consultancy. It sits at Estrada da Luz 90, 9D, the address Caretag gives for its Lisbon “sales and service office and state-of-the-art tagging lab”. The Danish parent, CARETAG ApS, also holds a Portuguese tax number (NIF 980870380). Caretag told NorthSouth HQ in November 2026 that it has 25 employees. The Danish company’s accounts show a loss in every year from 2021 to 2025, including DKK 13.2 million in 2025.

Why this matters for the corridor

Caretag has put hands-on technical work in Lisbon, not only a sales desk: its tagging lab does certified, documented production work on surgical instruments, and the company says the Lisbon base is there to support hospitals, partners and medical-device manufacturers across Europe. That makes it a small but concrete example of a Nordic medtech using Portugal as an operating base for the wider European market. Its published announcements do not yet name a Portuguese hospital customer, and its 2026 event calendar has centred on Germany (AEMP Treff in Essen, SteriTreff in Regensburg, the Erlangen AEMP-Fachtagung and DGSV in Wolfsburg), plus the WFHSS congress in Belgrade.

Recent activity

8 October 2026 — Caretag announces it will exhibit at WFHSS 2026 in Belgrade.

7 April 2026 — Strategic partnership with Brady EMEA, combining Caretag’s RFID tracking with Brady’s identification solutions; the European roll-out starts with pilot projects.

17 February 2026 — Headquarters moves to Digevej 114 in Copenhagen S, with a larger showroom for live demonstrations.

17 July 2025 — Caretag Portugal, Unipessoal Lda is incorporated in Lisbon.

Sources: caretag.eu (home page, About, Contact, and news posts of 10 March 2025, 17 February 2026, 7 April 2026 and 8 October 2026); proff.dk, cvrapi.dk and the Danish Business Authority’s published annual reports for 2021–2025 (CARETAG ApS, CVR 34737959); racius.com and nif.pt (NIF 518885542 and NIF 980870380). Fetched 9 October 2026; re-checked 12 October 2026.

Know this company? If you work at Caretag or have verified information about its corridor activity, email miguel@fractio.se and we’ll update this page.

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