Awaze A/S, the Virum company behind the NOVASOL holiday-home brand and owned by the UK-based Awaze group, operates in Portugal through a registered branch in the Algarve: Awaze A/S – Sucursal em Portugal (NIF 980779472, Almancil, Loulé), formerly NOVASOL – Sucursal em Portugal. The branch is registered for tourism operation and related consultancy under the furnished-accommodation code, and NOVASOL sells Portuguese villas and Algarve holiday homes alongside its other European destinations.
NOVASOL’s Portuguese presence is a branch of the Danish company itself rather than a separate subsidiary. The business register lists Awaze A/S – Sucursal em Portugal (NIF 980779472) as a permanent representation with its seat at Rua do Comércio, Edifício Palma, Loja A, in Almancil, in the municipality of Loulé. It is classified under CAE 55201, furnished accommodation, and its registered activity is the provision of tourism-operation services and consultancy in related businesses. The branch was previously known as NOVASOL – Sucursal em Portugal, and the rename mirrors the one at home: the Danish entity at Virumgårdsvej 27 in Virum, registered on 1 November 1993, now trades as Awaze A/S, while its regional production units in the Danish register, such as Søndervig and Varde, still carry the NOVASOL A/S name. The Danish register records 1,181 employees and names Awaze Limited as owner.
On the guest side, NOVASOL sells Portugal as a destination: its UK site has a Portugal villas section and a dedicated page for self-catering holiday homes in the Algarve, and identifies the brand as part of the Awaze Group, with Awaze A/S in Virum (CVR 17484575) as the trading company. The wider group grew out of Wyndham Worldwide’s European vacation-rentals business, sold to the private-equity firm Platinum Equity in May 2018 and renamed Awaze in early 2019 under a London-based corporate team. Matthew Price, who took over from Henrik Kjellberg in early 2025, said in September 2025 that the group offered about 105,000 accommodation choices in more than 20 countries and had hosted over one million guests that August, NOVASOL’s best August on record for bookings.
Awaze’s Almancil branch gives a Danish holiday-home rental company a Portuguese tax number and a registered tourism-operation activity in the Algarve — a local base, under its own name, in one of the destinations NOVASOL sells, rather than a presence limited to online listings. Portugal sits inside the inventory Awaze is now pushing through new channels, such as the Jet2Villas partnership announced in September 2026, although Portugal was not among the five initial destinations of that deal.
Sources: Danish CVR register via cvrapi.dk (CVR 17484575); nif.pt and racius.com (NIF 980779472); novasol.co.uk (Portugal and Algarve pages); Landal/Awaze press release (2019); Short Term Rentalz (30 January 2025); ittn.ie (September 2025); Travel Weekly (15 December 2025); Travolution (September 2026). Spotted an error? Email miguel@fractio.se.
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