JYSK, the Danish home-furnishings retailer, sold €84.8 million in Portugal in its 2025/26 financial year, 40 percent more than the year before, the company announced on 22 September. The number of customers in the country grew by 31.5 percent, and JYSK opened six Portuguese stores during the year, bringing its network to 39, ten years after the first one opened in 2016. The company called it its best year ever in Portugal and described the country as one of its fastest-growing markets.
The Portuguese result sits inside a strong Iberian year. In Portugal and Spain together, JYSK reported sales of €485.2 million, up 33.2 percent, after opening 30 stores across the two markets. At group level, the retailer founded by Lars Larsen in 1979 closed the year with a record turnover of €7 billion, up 12.9 percent, after opening 168 stores in Europe and Africa; it now runs more than 3,700 stores and online channels in 49 countries and employs 34,000 people.
Reading the numbers
JYSK does not publish country profit figures, but the sales numbers alone say a good deal. A 40 percent increase to €84.8 million implies Portuguese sales of about €60.6 million in 2024/25. Portugal accounted for about 17.5 percent of JYSK’s Iberian turnover, against roughly €400 million in Spain, and it grew faster than the Iberian region as a whole (40 percent against 33.2 percent) and three times as fast as the group.
| JYSK, financial year 2025/26 | Sales | Growth | New stores |
|---|---|---|---|
| Portugal | €84.8 million | +40% | 6 (39 in total) |
| Portugal and Spain | €485.2 million | +33.2% | 30 |
| Group | €7.0 billion | +12.9% | 168 |
| Implied: Portugal 2024/25 ≈ €60.6 million; Spain 2025/26 ≈ €400 million; Portugal = 17.5% of Iberian sales; ≈ €2.2 million per Portuguese store | |||
Source: JYSK announcement of 22 September 2026 as reported by Forbes Portugal, Dinheiro Vivo, Jornal de Negócios and Lusa. Implied figures are NorthSouth HQ calculations.
Divided across 39 stores, Portuguese sales come to about €2.2 million per store, although several of the six new stores traded for only part of the year. More telling is the relationship between the two growth rates: customer numbers rose 31.5 percent while sales rose 40 percent, which means the average customer spent more, not only that there were more of them. New stores alone do not explain that.
What management said
“Growth is part of JYSK. This year we achieved record results and at the same time continued to invest in stores, distribution centres and competitive prices,” said Rami Jensen, JYSK’s president and chief executive, in the company’s statement. Carlos Haba, who runs JYSK in Portugal and Spain, said the results confirmed the brand’s potential in Portugal and “above all, the confidence that consumers are placing in our proposition”, and that the company wanted to keep growing without losing sight of the shopping experience and an assortment combining design, quality and price.
What comes next
The expansion does not slow in the new year. As NorthSouth HQ reported last week, JYSK will open its first store in the Azores at the end of November — the 40th in Portugal — and has said it wants 20 to 30 more Portuguese stores over four years, with a long-term ambition of about 80. It is fitting electronic shelf labels in every store in Portugal and Spain by the end of October in a €4 million project, and its large Iberian logistics hub under construction at Almenara, in the Spanish province of Castellón, is designed to serve the whole peninsula from 2027/28. The Portuguese network will therefore be supplied from a single Spanish hub at the same time as it enters the islands, where JYSK has said stock will be shipped through the logistics set-up it already runs for the Balearic and Canary Islands.
Why this matters for the corridor
JYSK is the most visible Danish consumer brand on Portuguese high streets and retail parks, and its numbers are a useful gauge of the Portuguese household-goods market as a whole. A 40 percent increase in one year, in a country where JYSK competes directly with IKEA, Leroy Merlin, Conforama and a growing number of discount formats, shows that Portugal is still a market where a Nordic retailer with a clear price position can take share quickly. For other Nordic retailers weighing an Iberian entry, the JYSK file now offers a decade of public data: first store in 2016, 39 stores and €84.8 million of sales ten years later, and an Iberian business approaching half a billion euros.