B-Parts, the Porto-founded online marketplace for used original car parts, has named the Nordic countries among the markets it is now weighing as it pushes beyond its Iberian base. In an interview with Jornal Económico published on 18 October, Mariana Martins, B-Parts’ head of digital sales and growth, said the company is always “attentive” to new markets and that the Nordic countries are “on the table”. She was careful to add that the platform’s focus “is not so much tied to geographic markets as to the channel market” (NorthSouth HQ translations, as for all Portuguese quotations here). No Nordic launch date, partner or investment has been announced.

CompanyB-Parts, Porto-founded e-commerce platform for used original car parts; offices in Matosinhos
Turnover€65 million in 2025; target of more than €80 million in 2026 and €100 million in 2027
H1 2026Turnover up 20% year on year; Poland entered via local suppliers; new agreement with Arval (BNP Paribas)
SupplyMore than 300 suppliers in 11 European countries, mostly in Iberia, plus one in the United States; about 15 million parts in stock
DemandBuyers in 180 countries; about 1,500 products bought daily; platform in nine languages
Nordics“On the table” as an expansion option; no Nordic storefront, supplier or launch announced

Sources: Jornal Económico (4 August, 2 September and 18 October 2026); b-parts.com.

Growth first, geography second

The numbers explain why the company is looking further afield. B-Parts closed 2025 with what Jornal Económico called record turnover of €65 million, grew sales by 20% in the first half of 2026 and expects to pass €80 million by the end of the year, which is where the headline figure of 23% growth comes from. The target for 2027 is €100 million, and Jornal Económico notes five consecutive years of double-digit growth. Martins said the market has changed from one with “a lot of friction and mistrust” to one where demand for the used original part “is no longer just the alternative of last resort”.

The platform sells to the whole of the trade: insurers, workshop networks, dealerships, rent-a-car firms and leasing companies. In the first half it signed a new agreement with Arval, the BNP Paribas fleet-leasing arm, according to the company’s August results statement. That buyer mix matters for the Nordic question. Martins’ remark about the “channel market” suggests that B-Parts is more likely to follow a pan-European insurer, leasing company or fleet customer into a new country than to open a country storefront for its own sake.

The Poland model: supply before demand

The clearest guide to how a Nordic entry might look is Poland, the company’s main new market this year. According to the August statement reported by Jornal Económico, B-Parts entered Poland by integrating local suppliers first, “a strategy that aims to build a solid offer before increasing demand in that market”. Co-CEO Manuel Araújo Monteiro said the company intends to keep expanding its European network on the same model. Martins told Jornal Económico that the Polish move was about stock as well as sales: it gives B-Parts a different inventory base in eastern Europe and diversifies its supplier base.

Applied to Sweden, Norway, Denmark or Finland, that model would mean signing up local dismantlers and end-of-life vehicle centres as suppliers before marketing to Nordic workshops. Today B-Parts’ more than 300 suppliers are spread across 11 European countries and the United States, mostly in Iberia; the company has not said whether any are in the Nordic region. Its storefront at b-parts.com offers Portuguese, Spanish, French, German and English versions among its nine languages; a September hiring round sought Italian and Polish speakers, not Nordic languages.

A Swedish payment link already in place

One Nordic connection already exists at the checkout. B-Parts’ website lists the Swedish payments company Klarna among its payment options, offering payment in three interest-free instalments alongside cards, PayPal, iDEAL, Bancontact and Alma. It is a small point, but it means the platform already uses a payment method familiar to consumers and small workshops across the Nordic region. That lowers one practical barrier should B-Parts decide to sell more actively there.

What Sweden already buys

Portugal is an established, if modest, supplier of car parts to Sweden. Swedish imports from Portugal under customs heading 8708 (parts and accessories for motor vehicles) were worth SEK 183.4 million in January–July 2026, against SEK 181.0 million a year earlier, according to Statistics Sweden (SCB). That is roughly 0.5% of Sweden’s SEK 36.6 billion of imports under the heading. These figures largely reflect new components shipped by Portugal’s automotive supply industry, so they do not measure the used-parts trade. They do show that Portuguese automotive parts already reach Swedish buyers.

Safety and regulation as selling points

Martins also pointed to two trust mechanisms she expects to matter in mature markets. B-Parts has integrated its catalogue with the European Commission’s Safety Gate alert system, so that when a recall or safety investigation is opened, “all the original references are automatically suspended from our catalogue”. She described the EU’s new regulation on end-of-life vehicles as reinforcing a model the company already believed in, citing France as a market where similar rules were already established. Both are the kind of assurances that insurers and workshop chains in any new market, the Nordics included, can be expected to ask about.

What to watch

Three signals would show whether the Nordic interest is turning into a plan: Nordic dismantlers appearing in B-Parts’ supplier network, which on the Poland model would come first; a Nordic language version of the storefront or Nordic-language hiring; and a pan-European insurer, leasing or fleet contract that covers the Nordic countries. Until then, the Nordics are one option among several for a company that, on its own account, is prioritising consolidation in Europe, the United States and Poland. Other Portuguese companies already active in the region are listed in the NorthSouth HQ directory of Portuguese companies in Scandinavia.