Too Good To Go is a Danish B-Corp marketplace fighting food waste by reselling surplus food from restaurants, hotels, bakeries and supermarkets as discounted ‘Surprise Bags’. The app launched in Portugal in October 2019, initially in Lisbon with ~50 establishments, and has since scaled nationally to over 4,000 establishments and more than 2 million users.
Too Good To Go was launched in Portugal in October 2019, beginning with around 50 establishments in Lisbon and expanding to every district inside the first year. The Portuguese operation has since grown to more than 4,000 partner establishments nationwide, supported by over 2 million app users — including a formal national partnership with Auchan Portugal and informal networks across Portuguese bakeries, hotels, bistros and supermarkets.
Cumulative impact through six years of Portuguese operations is reported by the company at 5.8 million Surprise Bags saved and approximately 15,500 tonnes of CO₂-equivalent emissions avoided. The company has separately published research showing that 38% of Portuguese consumers still admit to wasting food at home, a figure it uses to anchor its consumer-awareness campaigns.
Danish-origin food-waste tech is one of the cleaner consumer-facing Nordic product exports into Portugal. Too Good To Go’s scale-up to 2M+ Portuguese users in six years — without the venture-style capital intensity of B2B fintechs — demonstrates that Portugal is a mature market for sustainability-oriented Nordic consumer apps as well as B2B platforms.
Fractio helps Nordic companies enter the Portuguese market — from market sizing to first sales, hiring, and legal setup.
Talk to Fractio →