Nordic presence in Portugal

Scandinavian Tobacco Group

Cigars & Pipe Tobacco

Scandinavian Tobacco Group A/S (CVR 31080185; Nasdaq Copenhagen: STG) is the Danish maker of handmade and machine-rolled cigars, pipe and fine-cut tobacco and, more recently, XQS nicotine pouches, headquartered at Sandtoften 9 in Gentofte north of Copenhagen, with roots in the 1961 Skandinavisk Tobakskompagni and its 2010 combination with Swedish Match’s cigar business; the group reports around 11,500 employees and DKK 9.2 billion of 2024 revenue, and net sales of DKK 4.2 billion in the first half of 2026. In Portugal it trades through Scandinavian Tobacco Group SA – Sucursal em Portugal (NIF 980415128), a branch with €2,000,000 of allocated capital at Parque Suécia in Carnaxide, registered for the retail of tobacco products (CAE 47260).

OriginDenmark
ParentScandinavian Tobacco Group A/S — CVR 31080185, Sandtoften 9, 2820 Gentofte; listed on Nasdaq Copenhagen (STG); CEO Niels Frederiksen
Roots1961, Skandinavisk Tobakskompagni A/S (merger of Chr. Augustinus Fabrikker, C.W. Obel and R. Færch tobacco businesses); 26 April 2010 combination with Swedish Match’s cigar and pipe-tobacco business including General Cigar and Cigars International
Group sizeAbout 11,500 employees; DKK 9.2 billion revenue and DKK 940 million net profit in 2024; H1 2026 net sales DKK 4.2 billion, EBIT margin before special items 13.8%, free cash flow DKK 422 million
DivestmentBREAK and Moro fine-cut brands (about 4% of 2025 net sales) sold to Japan Tobacco, agreement 22 July 2026, €176 million / about DKK 1.3 billion, closing expected before end-2026
Portuguese entityScandinavian Tobacco Group SA – Sucursal em Portugal — NIF 980415128; allocated capital €2,000,000; CAE 47260 (retail of tobacco products)
Portuguese addressParque Suécia, Edifício Suécia IV, Sala 0.3, 2794-038 Carnaxide
Target marketPortugal

Corridor footprint

STG is one of the world’s largest makers of handmade and machine-rolled cigars, the product of a 2010 merger between the tobacco business of Skandinavisk Tobakskompagni and Swedish Match’s cigar and pipe-tobacco division, which brought General Cigar and Cigars International in the United States into the group. Its Danish parent, Scandinavian Tobacco Group A/S, employs about 488 people at the Gentofte head office according to the CVR register and around 11,500 worldwide, with operations in the Dominican Republic, Honduras, Indonesia, the United States and several European countries. The group’s Focus2030 strategy, presented with the half-year report on 26 August 2026, leans on handmade cigars (organic growth of 6 percent in the first half), the XQS nicotine-pouch business and the sale of the German fine-cut brands BREAK and Moro to Japan Tobacco.

The Portuguese footprint is a sales branch rather than a factory. Scandinavian Tobacco Group SA – Sucursal em Portugal, tax number 980415128, is registered at Parque Suécia in Carnaxide, the Oeiras office park whose buildings are named after Sweden and which also houses Radiometer’s Iberian subsidiary, with €2,000,000 of capital allocated to the branch and an activity code for the retail of tobacco products. Portugal is a cigar and pipe-tobacco market served through the state-licensed tobacconist network, and the branch is the group’s legal presence for distributing its brands into that channel.

Why this matters for the corridor

Tobacco is not a sector NorthSouth HQ covers often, but STG is one of the largest Danish companies with a registered Portuguese branch, and the way it is structured, an Iberian company’s sucursal at Parque Suécia with a large allocated capital, is the standard template for Nordic consumer-goods groups that sell into Portugal without manufacturing there. Its 2026 portfolio reshaping, from fine-cut tobacco towards handmade cigars and nicotine pouches, will determine which products the Carnaxide branch carries next.

Recent activity

26 August 2026 — Interim report for 1 January – 30 June 2026: net sales DKK 4.2 billion, organic growth −0.3%, EBITDA margin before special items 19.9%, free cash flow before acquisitions DKK 422 million; full-year 2026 guidance maintained (net sales growth −2% to +2%, EBIT margin 13.0–14.5%).

22 July 2026 — Agreement to divest the fine-cut tobacco brands BREAK and Moro to Japan Tobacco for €176 million (about DKK 1.3 billion enterprise value); closing expected before the end of 2026.

Thinking about entering Portugal?

Fractio helps Nordic companies enter the Portuguese market — from market sizing to first sales, hiring, and legal setup.

Talk to Fractio →