Malmö natural-health group founded in 1990 by Karl Kristian Bergman Jensen and listed on Nasdaq First North (NNH), selling herbal supplements, skincare and haircare in markets across Europe, North America and Asia. In Portugal it sells through the pharmacy channel via local entity New Nordic Portugal, Unipessoal Lda.
New Nordic built its business on branded herbal supplements sold over the pharmacy counter — tablet lines for hair, skin, sleep, digestion and menopause — rather than through grocery retail. That model travels well: with roughly 78 employees, the Malmö group services distribution in dozens of markets across the Nordics, the rest of Europe, North America and Asia, generating revenue of around USD 60 million a year. Its entry into Portugal follows the same playbook, with a dedicated local entity, New Nordic Portugal, Unipessoal Lda, plugging its product range into Portuguese pharmacies and para-pharmacies.
The Portuguese unit is one of the group's chain of small country subsidiaries — a light-footprint structure that keeps brand, formulation and marketing centralised in Malmö while local teams manage the pharmacy channel. For a mid-cap Nasdaq First North company, Portugal represents an incremental southern-European market where herbal and beauty-from-within categories have grown steadily.
New Nordic is a textbook example of the low-capex end of Nordic market entry into Portugal: no factory, no flagship stores — a Unipessoal legal entity, pharmacy distribution, and a portfolio of branded consumer health products. The corridor is not only shipyards and data centres; it is also shelf space.
Fractio helps Nordic brands and industrial groups build local presence and supplier relationships in Portugal.
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