Swedish footwear brand founded in Stockholm in 2016 and led by founder Sebastian Öhrn, built to make handcrafted Goodyear-welted shoes accessible through a direct-to-consumer model. Every pair is handcrafted in northern Portugal, at a workshop that has been Goodyear-welting footwear for more than six decades.
Myrqvist’s pitch is premium footwear without the premium price tag: classic Goodyear-welted derbies, loafers and boots sold direct to consumers rather than through multi-brand retail. Design and brand sit in Stockholm, but the construction happens in northern Portugal — the brand’s shoes are assembled at a Portuguese workshop that has been Goodyear-welting for over six decades, in the footwear belt around São João da Madeira, Felgueiras and Guimarães.
Materials travel a very European route to get there: supple suede from the Charles F. Stead tannery in England and calfskin from the Hermès-owned Tannery du Puy in France converge on the Portuguese workshop before finished pairs ship north to Scandinavian and international customers. It is the model that has made northern Portugal the default manufacturing answer for Nordic footwear founders.
Sweden has a long heritage of welted shoemaking but almost no remaining domestic capacity. Myrqvist shows how the corridor solves that: Swedish brand equity and e-commerce distribution, Portuguese hands and lasts. Every pair sold in Stockholm is a small, recurring export order for Portuguese craft manufacturing — the visible edge of a pattern in which Portugal’s footwear industry quietly manufactures for premium Nordic brands.
Fractio helps Nordic companies enter the Portuguese market — with local presence, without the overhead.
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