Swedish footwear brand, founded in Stockholm in 2016 by Sebastian Öhrn. Myrqvist designs in Sweden but handmakes every Goodyear-welted shoe in northern Portugal, the heart of the country’s premium footwear cluster.
Myrqvist keeps design and brand in Stockholm, but its entire production base sits in northern Portugal. The company works with long-standing artisan partners — mainly one factory for dress shoes and another for casual styles — in the São João da Madeira, Felgueiras and Guimarães footwear belt. Leathers are sourced from European tanneries (calfskin from the Hermès-owned du Puy tannery in France, suede from Charles F. Stead in England), but the Goodyear welting and hand-finishing that define the product happen in Portugal.
That makes Myrqvist a textbook Direction-A footprint with a Direction-B twist: a Swedish company whose value chain is anchored in Portuguese manufacturing. As the brand has scaled internationally — including a store in New York — the Portuguese production base has remained the constant.
Myrqvist is the visible edge of a much larger pattern in which Portugal’s €1.7bn footwear industry quietly manufactures for premium Nordic brands. It shows how deeply the corridor runs through everyday supply chains, not just headline deals — and why near-shored, EU-made craft is a structural advantage Portuguese factories can build on.
Fractio helps Nordic companies enter the Portuguese market — with local presence, without the overhead.
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