Joe & The Juice is the Danish juice, coffee and sandwich chain founded in Copenhagen in 2002, now present in more than 500 locations worldwide. The brand operates in Lisbon and has publicly flagged an ambitious Portuguese expansion, targeting a national rollout from flagship, high-traffic locations.
Joe & The Juice’s Portuguese entry reflects how Nordic consumer brands increasingly treat Portugal — and Lisbon in particular — as a growth market. It adds another Danish hospitality name to the widening Nordic presence in Portuguese retail and food service.
Fractio helps Nordic companies enter the Portuguese market — from market sizing to first sales, hiring, and legal setup.
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