Danish audio and hearing-technology group (founded 1869 as Det Store Nordiske Telegraf-Selskab; Nasdaq Copenhagen: GN.CO; ~7,500 employees worldwide). Best known in Portugal through the Jabra brand of professional headsets and conferencing equipment used across enterprise IT, BPO and contact-centre operators. Until 2024 the group also owned the country’s largest hearing-aid retailer through AudiçãoActiva.
GN Group’s Portuguese exposure runs through two channels. The first is the Jabra brand — professional headsets, speakerphones and video bars sold to Portuguese enterprises, BPOs and the public sector through certified IT distributors and resellers. Jabra has historically held a strong share of the Portuguese contact-centre headset market, both via direct B2B channels and through commercial partners listed on Onedirect.pt and other professional-equipment retailers. GN’s consumer earbud line is also retailed through Portuguese consumer-electronics channels.
The second channel was hearing care. Through its former subsidiary AudiçãoActiva (also operating as BelAudição), GN ran the largest network of hearing-aid retail clinics in Portugal — roughly 50 stores generating reported 2022 revenue of around €35 million. In 2024, GN divested AudiçãoActiva to MCH Private Equity, with Alantra acting as sell-side adviser. The exit was part of GN’s broader strategic decision to refocus the group on enterprise audio and on its hearing brand ReSound (now globally consolidated under Amplifon’s acquisition of GN Hearing).
GN’s footprint is a clean illustration of how Danish brands capture two distinct Portuguese revenue lines — B2B hardware via Jabra and consumer-clinical retail via hearing care. The 2024 hearing-care divestment also marks one of the largest Nordic-to-Iberian exits in the medical-retail category in recent years.
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